Creative Copywriter & Brand Specialist
SEO, ChatGPT, UX Writing
About Me
Growth
I am always looking for new ways to stay competitive in an ever-changing industry. I am committed to expanding my knowledge through certifications, AI integration, and more.
Collaboration
I strongly believe that collaboration is key to success and I am proud to have been part of previous teams that work together — challenging boundaries and pushing the limits of creativity and excellence.
Empathy
As brand marketers, we have a responsibility to tell creative stories rooted in honesty and empathy — that is why I advocate crafting campaigns that uplift, educate, and inspire.
Core Values
My Journey
As a creative soul fueled by a radical passion to help others heal and feel inspired, I quickly found my niche in content development and management in the health and wellness industry about seven years ago.
It all began when I accepted a job as Marketing, Content, and Community Manager at Yoga Wake Up — a small, innovative startup bringing yoga and mindfulness to the masses by way of a calming alarm clock. Working directly alongside the CEO, we developed the app's initial brand tone, voice, visual design, and social presence. I successfully helped create brand awareness and influenced branded partnerships for this budding company by hosting local yoga classes, engaging with their online community, and crafting digital content for Yoga Wake Up and partner brands.
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My position as Marketing Coordinator for Yoga Journal created a path of digital education and service. I interviewed and wrote about wellness gurus, yoga instructors, and outdoor ambassadors that I'd admired for so many years. I wrote digital and print copy for everything from yoga retreats and events to the Live Be Yoga tour to DTC commerce brands that advertised in the magazine. Ideating brand campaigns with YJ's Brand Director, and seeing these ideas through to completion, was a highly successful learning journey.
I then turned to higher education technology at 2U, working on the backend side of things as Content Coordinator to help reputable universities bring their degree programs online. This work included editing and standardizing thousands of courses from literature and writing to science and medicine — as well as refining content via HTML within customized LMS and CMS systems. This is what initially sparked a forward motion with my curiosity in advanced technology and design.
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After a brief hiatus of traveling solo around the American Southwest during the COVID pandemic lockdown, I immediately hit the ground running in my position as Copywriter with Inspirato in April of 2022. I demonstrated my expertise in writing, concept ideation, and digital marketing to help leverage their luxury brand voice to all audiences — successfully establishing myself as the go-to writer for all digital content including social, paid media, video scripts, and more.
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In January of 2023 I obtained a certification in UI Design — expanding my knowledge of content and storytelling into mobile apps and responsive website designs. Through this program I learned user research methods, A/B testing, crafting user personas, and more. I am now fluent in Adobe XD, Figma, and Sketch, as well as both UI and UX design principles.
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I currently work remotely in sunny San Diego — partnering exclusively with brands and organizations that share my same dedication to healing, encouraging, and
inspiring the world.